Since 2008 five photographers have brought to life The Macallan’s mastery; one unique chapter at a time.
The Macallan is renowned for its quality, precision and often illogical dedication to the craft of whisky-making. Nothing is rushed; it simply takes the time it takes and as a result, a world of perfection can be experienced in each and every glass.
This obsession with going beyond the ordinary is exemplified in The Macallan Masters of Photography, inherently connected to The Macallan in its ability to capture, inspire, and distil a moment in time. A single image , just like a flavour, is a universal language that has the ability to communicate so much more than words.
Steven Klein is one of the most challenging and provocative artists in photography and film. His riveting body of work is grounded in reality but constructed with elements of allure and dark glamour, consuming viewers and enticing them into his extreme vision. His unique perspective provokes the imagination and draws the viewer into the scene.
Renowned for his mastery of composition and for creating a reflective and intense connection with his subjects, be it celebrities or royalty, Mario Testino has made a lasting impact on the world of photography. In 2014, he directed his lens towards The Macallan in the fifth chapter of The Masters of Photography.
The ‘decisive moment’ is the creative instant when a subject appears before the camera in a surprising and illuminating way. In 2013, Elliott Erwitt, legendary photographer known for his mastery of this practice, turned his eye to Scotland.
In late 2011, The Macallan embarked on the third edition in The Masters of Photography series. The team involved had one aim: to convey the emotional power of the brand. The challenge was to find a photographer who could capture this together with a character who possessed the authenticity and charisma to deliver it.
For the second chapter of The Masters of Photography series, Albert Watson visually documented The Macallan’s exceptional oak casks and their romantic journey for the first time.
The Macallan Masters of Photography: Rankin Edition was the opening chapter of The Macallan story as told by some of the world’s most legendary photographers. The art of making the world’s finest whisky and the art of capturing moments in time through the eye of a lens are moulded together to become one art form.